Mobile Event Marketing: Nokia & the World's Largest Sign

Nokia is not only a phone provider; they're also the world's leading Global Positioning System (GPS) manufacturer. In an attempt to attract attention to and encourage use of their often overlooked service, Nokia created the world's largest interactive signpost in the middle of London. Consumers were encouraged to text in recommendations of local attractions and hotspots, and recommendations were displayed on the massive sign, complete with information on the specific distance to that location. The signpost was complemented by a website featuring a map of all recommended locations, and real-time updates were also available via the program's Twitter feed.