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Street Marketing: Air Canada's Construction Cones

Construction cones remind people to be aware of their surroundings, whether just around the corner or thousands of miles up in the air. To draw attention to the abundance of flights from New York to Montreal, Air Canada placed construction cones around the city prompting viewers to look up to the sky, and then look flights up online. The creative marketing campaign was carried out by Marketel, a division of McCann Worldwide.

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