#banner { background-position: 0px 0px; /* move banner flush against top and left edge of blog */ }


Product Placement: Colgate, Don't Forget to Brush!

Some ice-cream bars promise a creamy caramel filling, while others may pledge a chocolate fudge center. Colgate, however, offers an ice-cream bar filled with a little reminder; Don’t Forget to Brush! (and while you’re at it… use Colgate!). To take the brand off the shelf and in to customer minds, Colgate surpassed traditional means of communication and headed straight for our sweet tooth. Instead of preaching against cavity-prone consumption, Colgate encourages it, even provides it, as long as consumption is accompanied by a fun, simple reminder to always brush.

No comments: