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Mall Marketing: Oreo Elevator

Personal preference aside, everyone loves to dunk an Oreo cookie in milk. Whether you fancy your cookie au naturel, double-stuffed or dowsed in a hard chocolate cover, it’s more fun when you dunk. The Oreo Elevator is a creative marketing technique that triggers the helpless sweet-tooth so many of us undeniably have. Innocent shoppers left the mall with more than just their recent purchase, they left with a craving for milks favorite cookie.

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