Street Marketing: Calgary Farmers' Market

The saying goes, “the apple doesn’t fall far from the tree”. When it comes to fresh produce, a group of Calgary Farmers in Alberta, Canada want to remind you that their apples never fall in the freezer. In the snow ridden streets, lined with embarrassingly naked trees, Calgary invites us to get in the holiday spirit and enjoy a delicious, always fresh, juicy, red ornament donned with a simple freshness guarantee, “Fresh All Winter”. An unknown number of passer-bys actually ate the fruit, while everyone else visually digested the idea that fresh fruit should be expected, whether the occasion coincides with a fertile spring day in April or a bitter, frosty night in December.