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Mannequin Marketing


In an effort to put pressure on the New York City Council, interest group Privy Council called on Saatchi & Saatchi to draw attention to the need for more public restroom facilities. A clever (and shameless) way to attract eyes, these mannequins were placed in plain sight around the city. The mannequin backs directed passers-by to the Privy Council website, and encouraged those interested to contact city reps to voice the need for a new network of public restrooms.

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