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Nike Goes Guerrilla for World Car-Free Day


Nike joined earth-conscious citizens in celebrating World Car-Free Day, an annual event dedicated to reducing dependence on automobiles by using alternative forms of transportation. Nike took part in the fun in Prague by placing paper “boots” on hundreds of cars throughout the city. The “boots” were a creative and cost-effective way for Nike to encourage consumers to run rather than drive, and the campaign received worldwide recognition.

View a video of the program here.

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