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Not your Granny's Floor Vinyls

If the first few months of this year are any indication of things to come, 2009 is going to be the "Year of the Floor Vinyl". The level of creativity seen so far has been downright impressive. Both Frontline and SwissSkydive.com managed to take this non-traditional advertising to a stomach churning level with clever design and location selection. In Jakarta, mall-goers played the part of infesting fleas for shoppers on higher levels as they walked over the massive Yellow Lab image. The bird's eye view found in Netherlands' elevators had to have inspired many a stomach flip-flop. We always have to give props to those that can make our insides do a little dance.




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