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College students will do anything for coffee

CoffeeCompany, a cafe chain in the Netherlands, has turned cash-strapped, caffeine dependent college students into their most effective brand ambassadors. The company recently began offering free coffee to those willing to add a CoffeeCompany branded Powerpoint slide to their classroom presentations.

Captive audiences, comprised of the company's target demographic, receiving brand information through one of their peers... does it get any better than this!?


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