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Thursday

Wrigley Gets in Your Face

wrigley-branded-cups-for-street-team-marketing
Ah! Giant, sparkling, white teeth!

Wrigley is bringing a little humor to morning commutes and coffee breaks with its "Extra White Smile" ad campaign. The stickers, cleverly placed on the bottom of Starbucks cups, give you full permission to point and laugh at random people on the commuter train. Who knows, you might even be inclined to start a conversation. Word of mouth marketing at it's best (and most literal, har har). (at)

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