Which I'm sure is a welcome change from UFOs for the local Roswellians. A car dealership did a direct mailing with a scratch and win card, but a printing mistake made all 50,000 cards a $1,000 winner! The dealership of course was unable to pay out the $1,000 but instead offered a $5 WalMart gift card (SCORE!). This is a good reminder to proof your work before you have to give out all those WalMart gift cards you've been collecting. Read the story here. (bp)Lampost in Roswell.
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