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DIY Gucci Ads

A man tricked a Swiss newspaper into printing a fake Gucci ad. He told the newspaper just to bill Gucci for the 60,000 Swiss-frac ad space. The paper ended up running the ad before it could confirm with Gucci is validity. Apparently the man has also tried to convince concert venues he was Puerto Rican singer Chayanne and is wanted on fraud charges. Now that the incident has been posted on obscure blogs across the world, it will either launch him into a weird superstardom or make him really easy to spot to authorities. Bummer. Full story is here. (bp)

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