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too cool for school

Since the idea of branding pretty much started in Britain, just like good advertising, Britons would have expected just a little bit more out of the £400,000 spent on developing the logo for the 2012 London Olympics. And judging from what I can see with my own eyes, they are absolutely right - hence outraged Brits have started an online petition to have the logo changed ASAP.
Pretty neat to witness what branding can do to people, and their different levels of interpreting a brand or it's meaning.
Here is what others had to say/do about their relationships with brands:


1 comment:

Freaky Gal :-P said...

hey.. i m jus a visitor.. randomly came 2 ur profile..juz wantd 2 tell ya..i like the topic.. Too cool for school.. :)