Sony integrates augmented reality as an out of home alternative to create a music festival. And not just any music festival, a headphone music festival where people use their own cellphones and Sony headphones to jam together with their favorite bands. Simply downloading an app, and pointing the phone to a promo poster will make the band of your choice pop up from the poster. Starting off in Shibuya, Tokyo, Sony has now launched these posters all over Japan for people to captivate and engage. Crowds are able to appreciate the feel of live music with their favorite bands at their own convenience.
[Via Digital Buzz Blog]
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