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Allen Solly Tweeple-Powered Launch

Allen Solly creates a Twitter campaign in India that allows people to stand in line, make a tweet, and test their luck to see if they get a new button up from their new Autumn Winter collection. This out of home campaign combined with social media was effectively capturing over a million trends and live viewers in just an hour and a half. The campaign was successful in generating a social media buzz for the designer's latest collection.

[Via AdFreak]

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