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Mercedes-Benz QR Code

Mercedes-Benz takes mobile marketing to the next level

In the new digital age where smart phones are a part of everyday life, Mercedes-Benz has exploited the camera phone trend.  Traditionally automotive designers test prototype vehicles in closed track environments with camouflaged to disguise aesthetics from the media. This time around, to premier their new A-Class to their product line, Mercedes-Benz decided to wrap the prototype vehicle  in QR Codes that can be scanned, with the incentive of finding 4 trophy’s to win an trip to the world debut of the A-Class. The campaign created huge buzz throughout all media and was a success!

[Via Creative Guerrilla Marketing]

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