After doing their research and finding out that Australians have the toughest time sharing their feelings, Cornetto Enigma needed something to help their target audience express their soft sides. They came up with a cute and friendly bear to do the job! Cornetto was active online so people could see when the loving bear was spreading joy in their area and incorporated Shazam so the newly opened up Australians could send a personalized "soft-side" message. This is a great use of social media and live interaction to turn free bear hugs into huge sales!
[Via Adverblog]
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