Orange UK: Live Social Media

Roxy Pro 2011 sponsor Orange UK distributed RFID wristbands that enabled attendees to connect to Facebook to share live experiences at the event while supporting a good cause!

Surf fans connected to their Facebook accounts through check-in terminals where they could take pictures that immediately posted onto their walls. Every 100 check-ins was matched with a surfing lesson donation to rural and urban youth programs.

[Via Creative Guerrilla]