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IKEA's Manland

An IKEA in Australia has figured out a solution to reduce the number of quarreling couples roaming their maze-like isles.

A perfect cross between one of the Swedish furniture giant’s living room displays and a typical “man cave”, Manland has thrilled retail phobic men in Sydney. The space is fully equipped with several flatscreens playing nonstop sports, fooseball tables, video games and free hotdogs.

Manland was only a four-day trial, but given its immense media coverage and the fact that women now dominate consumer spending, it just might catch on!

[Via Springwise]

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