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Using a social media fail to rejuvenate customer relations can turn the misstep into a blessing in disguise.

The American Red Cross posted about #gettngslizzerd with Dogfish Head Beer on Twitter. They quickly rectified the situation by stating that “the Red Cross is sober and we’ve confiscated the keys.” Dogfish Head also jumped on the PR showcasing by asking its fans to donate to the Red Cross.

This is a great example of Public Relations in social media. People often do not care what went wrong or how, they just want it fixed. Responding to indignation with tasteful humility is best.

[ Via Mashable]

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