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Billboard Marketing: Granata Dog Food

Granata, a German dog food company, recently launched an interactive billboard campaign that provided product samples to dogs. The billboard dispensed a small amount of food upon the dog owners' successful check-in on FourSquare--a modern take on Pavlov's classic experiment. The campaign not only generated new customers, but also went viral as participants' FourSquare check-ins were usually posted to Facebook as well. [via creativeguerrillamarketing.com]

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