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Street Marketing: MINI USA

In 2002, MINI responded to the 'SUV backlash' by mounting MINI to Ford SUVs and driving around major US markets. To launch the newest vehicle, the Countryman, the car company re-enacted the campaign but with a playful twist. This time around, MINI mounted one of their own vintage models to the new, 2011 Countryman. The campaign, like its predecessor, has garnered a great response and is truly a sight to see. [via skiddmark.com]

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