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Airport Marketing: Supreme Security Jobs

Job postings are usually drowned within a sea of advertisements when placed online or in newspapers. Supreme Security, a well known security company, decided to take hiring matters into their own hands. Needing employees with a specific skill set, Supreme Security began to market job openings to TSA agents during their real-time work shifts. To do so, employees who were traveling to Switzerland placed metal signs within their bags which invited TSA agents to apply for positions within the company. Once the bag with the metal plate ran through the X-ray machine, TSA employees were able to view each message. Sign text included, "You're bored? Apply for a job with us," and "Speaking privately, you can earn more with us!" As a result, 8 new employees were hired within 2 months! [via marketing alternatif]

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