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Cause Marketing: Mrs. Meyer's Clean Day

To promote green product consumption and city cleaning initiatives, Mrs. Meyer's Clean Day (household cleaning products company), decided to head to San Francisco to spread the word of cleanliness during the annual Ghirardelli Square Chocolate Festival. By converting a local water fountain into a giant dish sink, tourists and residents alike were able to help raise money for a good cause. The giant "sink" was filled with large balloon bubble suds. Mrs. Meyer's product samples filled each balloon placed in the fountain. For each bubble taken, Mrs. Meyer's donated $2 to the San Francisco Clean City Coalition, raising $3000 by the end of the day. Watch the video to see the public's reaction to this great guerrilla stunt! [via Mrs. Meyers]

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