Guerrilla Marketing: Wateraid Dig Toilets, Not Graves

Over 2.6 billion people worldwide do not have access to sanitary toilets or clean water washing units. These harsh conditions take the lives of 4,000 children globally each day. To generate donations and awareness around this growing issue, Wateraid, an international non-governmental organisation, unleashed a unique remote-controlled machine into the streets of London. The message- while you can escape the one poo following you around, billions around the world can't. The public was encouraged to visit the Wateraid website to donate and help stop these deadly conditions. The promotion's simple slogan sums the situation up clearly and concisely, "Start digging toilets, not graves." [Via WaterAid]