Non-Traditional Flyering: Audi Quattro Magnets

To create buzz around the newest Audi all-wheel drive Quattro, Lowe Roche created a non-traditional marketing campaign that captured the interest of many automobile enthusiasts. Mini model Quattro car magnets were placed around popular event locations and street corners. Passersby curious enough to take a closer look at the mini models received a free toy car with a special note included on its underside, "Nothing sticks like Quattro." Check out the video for all the great reactions the campaign received! [via Lowe Roche]