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Experiential Marketing: Gillette Subway B.O.

Riding public transportation always has its ups and downs. Gillette shaving and skincare decided to call out the individuals responsible for causing such discomfort on the subway. Large text ads were placed throughout NYC subway cars warning riders of "B.O. Zones." Now sweaty commuters must think twice before grasping hold of subway handle bars or at least use some Gillette before coming on board! [via Gothamist]

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