Experiential Marketing: Coke Zero Theater Surprise

There are thousands of people who still refuse to drink diet soda because they feel it tastes watered down and flavorless. Coca-Cola decided to take this matter into their own hands and re-introduce their latest product, Coke Zero. By infiltrating local movie theaters, our favorite soda maker was able to pull off a marketing stunt that would make any parched individual crave a sip of diet soda! Watch the video and be the judge for yourself!