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Guerrilla Stunt: The Levi's Monster

Have you ever wondered how monsters are made? Lightning? A curse? A series of mystical events? In this case, Denim created the monster. Terrorizing the streets of San Francisco, this 4-Legged Denim creature was thought to be another unique guerrilla stunt by Levi’s, but this monster had a different master. Two advertising students at the Academy of Art University in San Francisco decided to show off their unique guerrilla marketing skills. Matthew Herip and Greg Coffin created this eerie creature without Levi’s consent, but with the free publicity within the blogosphere and the general public in awe, how could Levi's be upset?

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