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Product Placement: FedEx Kinkos, Life-sized Office Supplies

Office supplies may not be the most exciting products to market, unless you're bringing them to the streets. The idea behind BBDO’s marketing campaign for FedEx Kinko’s was to incorporate everyday office needs into everyday street images. If their whiteout can withstand a bustling New York sidewalk, it is sure to blot out your early morning mistakes.

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