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Online Marketing: IKEA: Facebook tag contest

This short video shows how inexpensive a marketing campaign can really be. Ikea, Scandinavian home furnishings store, used the vast realm of Facebook in a clever way to promote the grand opening of a new location. They created a contest for users to win free Ikea products, which in turn, created a massive word-of-mouth movement throughout the Facebook community. The power of social media and free stuff can be quite the influential combination.

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