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Street Marketing: Mr. Clean

We all know this man. We have all faced a dirty kitchen sink or scummy bathroom floor with no companion near except Mr. Clean. With his firm cross-arm stance, shinny head and all-knowing smirk, we trust he will not abandon us until our tiles are as white as his cross walk strip. This subtle, inexpensive and fun technique used by Mr. Clean speaks to the character of guerrilla marketing. With not much effort on the brands part, pedestrians were sorely reminded how closely their tiles resembled the abused white sidewalk strips and ran home to spend some quality time with their old friend Mr. Clean.

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