Publicity Stunt: Havaianas

There comes a time each year when droves of people neatly fold their fleece lined coats, retire their two pairs of tightly knit wool socks, reluctantly let go of bad weather as a catch-all-excuse for being lazy, and embrace spring. For Havaianas, a Brazilian originated sandal company, they are just keeping up with the seasonal flow of fashion. From Rome to London, Havaianas invites locals and tourists alike to spring into the season with bright pink, orange, yellow and blue footwear. Brand ambassadors simultaneously rose across Europe’s major cities to decorate world famous lawns with sprouting flowers. Only this time, by flowers, we mean shoes.