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Commuter Marketing: Joint Juice Hits S.F. (Cue Rocky Music)

San Francisco MUNI and BART riders face the same daily question: “Stairs or Escalator?” To help ease the pain of climbing the dreaded stairway, Joint Juice suggests commuters try their new glucosamine infused Fitness Water. The mobile marketing campaign was launched in MUNI and BART underground stop stations and on SF MUNI public transit buses (“Can you bend like this bus?”).

1 comment:

Anonymous said...

I love the "can you bend like this bus" concept. It's interesting because you might think that fitness water would be advertised to an older generation but with the emergence of fitness WATER, it seems like anyone young/old can be encouraged to try it.