To promote the release of the new Playstation 3 Slim, Sony spread out a number of extra large, hollow eggs at undisclosed, high-traffic locations throughout Dublin City, Ireland. Laying on top of each bird-less capsule was a wooden mallet reading, “The Game is Just the Start.” Any curious bystander brave enough to break open the shell would be rewarded with a real PS3 Slim. An egg-cellent win!
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