Zipcar Stages Clever Publicity Stunts to Reach City Residents

The car sharing service Zipcar constructed a pedestrian speed trap in New York City, complete with working radar detector, to increase interest in their services. Pedestrians could see their slow pace displayed as they passed, accompanied by signage stating that they could “get there faster in a Zipcar.” Convincing mock speeding ticket flyers were also handed to passersby with promotional discount codes. Zipcar didn’t stop there. They also staged live vacation street scenes on sidewalks to remind city dwellers how easily you could get there using Zipcar. Attention getting scenes like camping and beach spots have been popping up in Washington D.C., New York City and Chicago thanks to Zipcar’s street marketing tactics.

http://www.zipcar.com/