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The Salvation Army's "This Ad Cost Nothing" Guerrilla Campaign


With the help of over 50 local businesses, Portland, ME-based VIA Agency created a guerrilla campaign for The Salvation Army that cost close to nothing. Teams transformed everyday items like pizza boxes, coffee cups and dirty cars into ad space. Each ad contained the The Salvation Army's logo, URL, and slogans like "The less we spend advertising, the more people we can reach." The three-week campaign was a creative and socially responsible way to reach New Englanders and show that the The Salvation Army truly is "Doing the most good with your donations."




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