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Adidas Promo Bus


For gigantor brands like Adidas, buying an old Volkswagen presents a unique sales opportunity. The label’s new skateboard clothing range will be marketed via this old jalopy that has been customized with prints inspired by skating legend Mark Gonzales. The ‘Kombi’ will cruise the streets of Sao Paulo with its custom interior throughout August, before it goes on tour to promote the new line. (al)

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