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Reactee has announced the launch of a line of interactive t-shirts that combine fashion, SMS and activism through “shirts that text back”.

You can essentially send an SMS to a t-shirt and also receive them while at a club, conference, televised sports game... Reactee allows users to create t-shirts that include a personalized message such “Support Guerrilla Sushi” that is then complimented by a unique keyword such as SUSHI on the shirt. People who see the shirt can then respond to it by sending the keyword via SMS to 41411. In return senders receive a custom text message response created by the T-Shirt creator.

Users can create text alert lists to communicate with those interested in their causes. Additionally, users can make their designs public and include them in the Reactee gallery of shirts that have received the most text messages.


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